Our approach
A clear process from project brief to fieldwork delivery.
We use a consistent five-step workflow to understand the requirement, assess feasibility, coordinate sourcing and stay connected throughout fieldwork.
Understand the brief
We review target audience, geography, demographics, quotas, incidence, interview length and other project details.
Assess feasibility
We review the requirements with relevant sample partners before confirming whether the project can proceed as scoped.
Coordinate launch
We coordinate project launch and respondent sourcing across the relevant partners, markets and audiences.
Monitor fieldwork
We monitor progress, incoming completes, targeting alignment and potential quality concerns as the study runs.
Work toward delivery
We work toward the required completes and maintain communication throughout the project.
The details shape the plan
A useful feasibility assessment depends on the information available. Audience definition, geography, quotas, incidence, length of interview and launch timing all help inform the approach.
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